:root{
  --ink:#16222d; --ink-2:#3b4855; --muted:#6c7783; --paper:#f7f5f0; --card:#ffffff;
  --line:#e2ded4; --accent:#9c4a2a; --deep:#111b25; --deep-line:#2a3846; --deep-text:#b8c2cc;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:Inter,system-ui,-apple-system,sans-serif;color:var(--ink);background:var(--paper);line-height:1.65;font-size:16px}
a{color:inherit}
img{max-width:100%}
.wrap{max-width:1140px;margin:0 auto;padding:0 28px}
.narrow{max-width:780px}
h1,h2,h3{font-family:Newsreader,Georgia,serif;font-weight:500;letter-spacing:-.01em;line-height:1.15}
.eyebrow{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);font-weight:600}
.lead{font-size:19px;color:var(--ink-2)}

/* header */
header.site{position:sticky;top:0;z-index:20;background:rgba(247,245,240,.95);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:70px}
.logo{font-family:Newsreader,serif;font-size:25px;font-weight:600;text-decoration:none;letter-spacing:-.02em}
.logo small{font-family:Inter,sans-serif;font-size:11px;letter-spacing:.14em;color:var(--muted);font-weight:500;margin-left:8px;text-transform:uppercase}
.nav ul{display:flex;gap:26px;list-style:none;font-size:14px;font-weight:500}
.nav ul a{text-decoration:none;color:var(--ink-2);padding:6px 0;border-bottom:2px solid transparent}
.nav ul a:hover,.nav ul a.active{color:var(--ink);border-bottom-color:var(--accent)}
.menu-btn{display:none;background:none;border:1px solid var(--line);border-radius:6px;padding:7px 11px;font:inherit;font-size:14px;cursor:pointer}

/* page hero */
.hero{padding:104px 0 84px;border-bottom:1px solid var(--line)}
.hero h1{font-size:clamp(40px,5.4vw,66px);max-width:17ch;margin:18px 0 26px}
.hero p{max-width:60ch}
.page-hero{padding:80px 0 60px;border-bottom:1px solid var(--line)}
.page-hero h1{font-size:clamp(36px,4.6vw,56px);margin:14px 0 18px;max-width:20ch}
.page-hero p{max-width:62ch}

.btns{display:flex;gap:14px;margin-top:34px;flex-wrap:wrap}
.btn{display:inline-block;padding:13px 22px;border-radius:8px;font-size:15px;font-weight:500;text-decoration:none;border:1px solid var(--ink)}
.btn.primary{background:var(--ink);color:#fff}
.btn.primary:hover{background:#000}
.btn.ghost:hover{background:#fff}

/* sections */
section{padding:88px 0}
section.alt{background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.sec-head{display:grid;grid-template-columns:1fr 1.25fr;gap:56px;align-items:end;margin-bottom:52px}
.sec-head h2{font-size:clamp(30px,3.4vw,42px);margin-top:12px}
.sec-head p{color:var(--ink-2);font-size:17px}
.prose p{color:var(--ink-2);font-size:17px;margin-bottom:18px}
.prose h2{font-size:30px;margin:44px 0 14px}
.prose h2:first-child{margin-top:0}
.prose ul{margin:0 0 20px 22px;color:var(--ink-2)}
.prose li{margin-bottom:8px}

.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.split h2{font-size:clamp(30px,3.4vw,42px);margin:12px 0 18px}

/* category cards */
.cats{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.cat{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:32px;display:flex;flex-direction:column}
.cat .num{font-family:Newsreader,serif;color:var(--accent);font-size:15px}
.cat h3{font-size:26px;margin:10px 0 14px}
.cat p{color:var(--ink-2);font-size:15px;margin-bottom:14px}
.cat ul{list-style:none;margin-top:auto;border-top:1px solid var(--line);padding-top:16px}
.cat li{font-size:14px;color:var(--ink-2);padding:5px 0 5px 18px;position:relative}
.cat li:before{content:"";position:absolute;left:0;top:13px;width:7px;height:7px;border-radius:50%;background:var(--accent)}

/* detailed category blocks (brands page) */
.cat-detail{display:grid;grid-template-columns:300px 1fr;gap:56px;padding:56px 0;border-top:1px solid var(--line)}
.cat-detail:first-of-type{border-top:0;padding-top:0}
.cat-detail h2{font-size:34px;margin-top:10px}
.cat-detail h3{font-size:20px;margin:26px 0 8px}
.cat-detail p{color:var(--ink-2);margin-bottom:14px}
.cat-detail ul{margin:0 0 14px 20px;color:var(--ink-2)}
.cat-detail li{margin-bottom:6px}

/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:2px solid var(--ink)}
.step{padding:26px 26px 0 0}
.step+.step{padding-left:26px;border-left:1px solid var(--line)}
.step .n{font-family:Newsreader,serif;font-size:40px;color:var(--accent);line-height:1}
.step h3{font-size:21px;margin:14px 0 10px}
.step p{font-size:15px;color:var(--ink-2)}

/* principles */
.principles{display:grid;grid-template-columns:repeat(2,1fr);gap:0 56px}
.principle{padding:28px 0;border-top:1px solid var(--line)}
.principle h3{font-size:23px;margin-bottom:8px}
.principle p{color:var(--ink-2);font-size:15px}

/* dark band */
.dark{background:var(--deep);color:#e9edf1}
.dark .eyebrow{color:#e0a283}
.dark .sec-head p,.dark p{color:var(--deep-text)}
.dark h2,.dark h3{color:#fff}
.msg-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.msg{border:1px solid var(--deep-line);border-radius:14px;padding:28px}
.msg h3{font-size:21px;margin-bottom:8px}
.msg p{font-size:15px}
.msg code,.kbd{font-family:inherit;background:#23323f;padding:1px 8px;border-radius:5px;color:#fff;font-weight:600}
.dark .link{color:#fff;font-weight:500}

/* light message blocks */
.policy-box{background:#fff;border:1px solid var(--line);border-left:4px solid var(--accent);border-radius:10px;padding:20px 24px;margin:22px 0}
.policy-box p{margin:0}
.kbd-light{background:#efe9df;padding:1px 8px;border-radius:5px;font-weight:600;color:var(--ink)}

/* stats-free facts strip */
.facts{display:grid;grid-template-columns:repeat(3,1fr);margin-top:60px;border-top:1px solid var(--line)}
.facts div{padding:22px 28px 0 0}
.facts div+div{padding-left:28px;border-left:1px solid var(--line)}
.facts b{display:block;font-family:Newsreader,serif;font-size:22px;font-weight:500;margin-bottom:4px}
.facts span{font-size:14px;color:var(--muted)}

/* contact */
.contact-card{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:36px}
.contact-card dl{display:grid;grid-template-columns:120px 1fr;gap:16px 20px;font-size:16px}
.contact-card dt{color:var(--muted)}
.contact-card dd a{color:var(--accent);text-decoration:none}

.cta{padding:76px 0;text-align:center;border-top:1px solid var(--line)}
.cta h2{font-size:clamp(28px,3.2vw,40px);margin-bottom:14px}
.cta p{color:var(--ink-2);max-width:56ch;margin:0 auto}
.cta .btns{justify-content:center}

/* footer */
footer.site{background:#fff;border-top:1px solid var(--line);padding:56px 0 40px;font-size:14px;color:var(--muted)}
.foot{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}
.foot h4{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink);margin-bottom:14px;font-weight:600}
.foot ul{list-style:none}
.foot li{margin-bottom:8px}
.foot a{text-decoration:none;color:var(--ink-2)}
.foot a:hover{color:var(--accent)}
.foot .brand{font-family:Newsreader,serif;font-size:22px;color:var(--ink);font-weight:600;margin-bottom:10px}
.fine{border-top:1px solid var(--line);margin-top:40px;padding-top:22px;font-size:13px;line-height:1.6}
.fine p+p{margin-top:8px}

@media (max-width:900px){
  .menu-btn{display:block}
  .nav ul{display:none;position:absolute;top:70px;left:0;right:0;background:var(--paper);flex-direction:column;gap:0;padding:8px 28px 18px;border-bottom:1px solid var(--line)}
  .nav ul.open{display:flex}
  .nav ul a{display:block;padding:12px 0;border-bottom:1px solid var(--line)}
  .sec-head,.split,.cat-detail{grid-template-columns:1fr;gap:18px}
  .cats,.msg-grid,.principles{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr 1fr}
  .step:nth-child(3){padding-left:0;border-left:0}
  .facts{grid-template-columns:1fr}
  .facts div+div{padding-left:0;border-left:0;border-top:1px solid var(--line)}
  .foot{grid-template-columns:1fr}
}
@media (max-width:560px){
  .steps{grid-template-columns:1fr}
  .step+.step{padding-left:0;border-left:0;border-top:1px solid var(--line);margin-top:22px}
}